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Max Factor acquired the building in 1928, and renovated with the help of theatre architect S. Charles Lee. The remodelled studio included four special, color-coordinated makeup rooms one each for blondes, redheads, brunettes, and "brownettes".
A badge in the Badge Pursuit Challenge can be found here, next to a dumpster on the side of the building. You have to jump a fence to get the badge, which is in the South-east corner of the intersection of Hollywood Blvd. and Highland.